Words
Writing
Essays, articles, and ideas I've put into words.
Blog
Contributed occasional blog posts to The Ground Floor, Exler Marketing's blog led by founder Andrew Exler. Assisted in developing engaging, informative content on marketing trends, business strategies, and industry insights that aligned with the company's brand voice and provided value to entrepreneurs, nonprofits, and small businesses.
The Ground Floor
What Broadway Can Teach Us About Marketing
Broadway shows aren't just selling tickets, they're selling an experience. From social media campaigns and cast appearances to merchandise, word-of-mouth, and creating a sense of community around a show, Broadway knows how to turn an audience into fans. As a college student, I see many similarities between what makes me want to see a Broadway show and what makes me want to engage with a brand: storytelling, personality, excitement, and a reason to feel like I'm part of something.
The Ground Floor
Marketing to College Students, From a College Student
College students are constantly exposed to advertisements, promotions, and branded content. The organizations that stand out are not always the loudest, they are the ones that feel authentic, show up in the right places, and build real connections with students. Understanding how students think, communicate, and make decisions can help create more effective marketing strategies.
The Ground Floor
What Makes A College Student Stop Scrolling?
As a college student, I scroll through hundreds of posts every day. Most disappear in seconds, but every once in a while, something makes me stop. The brands that earn my attention aren't always the ones with the biggest budgets, they're the ones that create content that feels interesting, authentic, and worth engaging with. Understanding what makes people pause their scroll can help create more effective social media content.
Research Papers
Sleep Deprivation and Fidgeting Behavior in College Students
Sleep deprivation is a widespread issue among college students, with many regularly sleeping fewer than the recommended seven to nine hours per night.
Read full paperCommunication Strategies in Professional Settings
Effective communication in professional settings requires more than clarity of language. It demands an understanding of audience, context, and the organizational structures that shape how messages are sent and received.
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