Work
Projects
Content series, campaigns, and creative work I've produced.
Exler Marketing
Why This Went Viral
A recurring content series posted on the Exler Marketing Instagram, Facebook, and LinkedIn. Every couple of weeks, I select a trending campaign or cultural moment and break it down through a carousel of photos, covering exactly what the marketing team did behind the scenes to make it go viral. It's part analysis, part storytelling, and fully designed to make marketing strategy accessible and engaging.
Exler Marketing
If I Were You...
A companion content series to "Why This Went Viral." In this segment, I pick a business or concept, like a coffee shop, a summer camp, or an ice cream shop, and walk through exactly how I would market it to build buzz and attract customers. It's a creative, strategy-driven series that puts my marketing instincts on full display.
Academic & Other Projects
Psychology
Food Insecurity on Campus: Community Partnership with Hearts for Action and Professional Fraternities
A project completed for PSYC 354 examining food insecurity among college students and exploring how community partnerships between campus organizations, Hearts for Action, and professional fraternities can address this issue. Our initiative raised 676 pounds of food for students in need, and the project was awarded best in class.